Every major company has a vision statement. I mean, really, can you think of anyone who doesn’t? Just peruse any company’s website for their “About Us” section and you will undoubtedly find the company’s history, leadership, and vision. Why is this important? What should a vision include? Let’s dive in.  

What is a Vision Statement? 

A vision statement outlines the long-term goal and expectation of a company in a succinct sentence or two. It outlines the company’s overarching objectives and provides direction for everyone in the organization. 

Contrary to a mission statement which is the thing your company wants to complete, a vision statement is about where your company wants to be when it achieves the mission. It is a broader goal independent of department or division goals, but that is achieved by hitting the milestones of the smaller ones.  

Why Do I Need One? 

It’s important to present a united front on where you are headed to your organization. Even if you are the lowest person in your company’s structure, it’s nice to know why you are doing what you are doing in the grand scheme.  

Examples of Vision Statements 

Not sure where to start? Here are a few examples of vision statements from a few tech giants: 

Google’s vision statement is “to provide access to the world’s information in one click” 

Microsoft’s vision statement is “to help people and businesses throughout the world realize their full potential.” 

Salesforce vision statement is “We’re committed to a sustainable future for all.” 

Forming Your Own 

What would your vision statement say? It’s important to factor in where you are and where you are going. Consider the bigger picture for your organization or brand. Identify not just the tangible goal you want to reach but what you want your company to represent. From there, decide how you want to represent that in a short statement that feels right for you. This should incorporate your core values and long-term visionary goals.